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Return on Design: Smarter Web Design That Works, by Ani Phyo
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If you don¿t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can¿t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site¿s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.
- Sales Rank: #3330814 in Books
- Published on: 2003-05-23
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .70" w x 8.50" l, 1.28 pounds
- Binding: Paperback
- 312 pages
From the Back Cover
If you don't understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can't guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design for Hard Times. In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today's cost-conscious economy.
About the Author
Ani Phyo is the founder of SmartMonkey Media, a firm specializing since 1994 in Web, print, fashion, and video design. Clients include Paramount Pictures, Microsoft, Apple Computer, ABC Cable Networks, Simon & Shuster and Gymboree. Recognized for her cutting-edge work in Web design and converging media, Ani is also the global director of user experience for bio-technology leader, Baxter.
Most helpful customer reviews
3 of 4 people found the following review helpful.
Hits the sweet spot for anyone designing Web sites
By A. Avrashow
This book distills the best practices for designing Web sites to meet agreed-on goals. This book gives readers guidance on how to make high-level decisions needed to achieve a successful Web design or redesign. It gives 7 steps to be done in order to define a site and implement the design.
The author compares Web design with other design projects, such as software design. People think of Web site design as artistic and creative, but imagine if a software company assigned a team to create an application with no precise guidelines early on, no feedback along the way. There's no way the finished product will meet any vaguely-defined objectives. The author convincingly demonstrates that there are repeatable steps that are essential for Web design also.
The book is filled with practical, hard-won advice undoubtedly won over many projects for many types of organizations. There are anecdotes that will help you spot "red flags" and myriad questions to ask at each phase and ways of gleaning what needs to change for redesigning a site and forms and wireframe examples and techniques on how to test and refine a design. There was an interesting story about how the author found what was most lacking to a site's users. This information could have been available to anyone who knew how to find out what users really thought, but was obviously not recognized by the company! It's no wonder that web sites during the 1998 - 2000 era so often failed.
There are no snippets of HTML, nor recommendations on fonts or styles, but this book thankfully does not try to introduce the topic of what is a JPG, etc. Too many books try to leave no child behind, thus diluting their amount of useful info. The amount of wisdom per page is substantial.
Most of all, the author stays focused on the USER and how to see things from their point-of-view. She defines different types of users, even sometimes giving a persona a name, age, occupation and reason for using the site. Lots of organization decisions become clear when you realize typical things a user would want to do or search for. Her commitment to users comes through in her writing. The appendix lists some additional books of interest, and the author's "I welcome user suggestions" rings sincere.
3 of 3 people found the following review helpful.
More moeny + happy clients = more surfing...
By Brent
Ani, way to go! Great book and really needed in todays' market. No one knows better the need to focus on the basics of design more than someone that has their own company. Except maybe someone trying to kep their job in difficult time.
This book will help anyone understand and develop their own methodology and production processes that clients are looking for. User-centered design has always helped me land clients and keep visitors happy and Ani's proven examples will give you direction and insight into what's working out there.
If you don't have a lot of time to spend on learning information, interaction and usability, this book wraps it all up in a nutshell. I especially liked the endless feedback loops described in the book. Afterall, the second job with the client is what keeps the money coming in. :)
If you know me, you know I'm all about the money and this book helps you make money. More money = more surfing, right?
aloha,
-Brent
8 of 10 people found the following review helpful.
Returning to the roots of good design
By Nick A. Finck
I have to admit I had some skepticism about this book when I read the title. Don't let that stop you from picking up a copy. Ani Payo's engaging content is far from the kind you would hear at a typical marketing seminar. The book starts out defining a new process for creating sites, a workflow if you will. From there you hit the ground running. Topics that are covered range from defining the difference between print collateral content and web content, to the difference between designing for a product and designing for those that use the product. Every page of this book is packed with information that can help you create a successful site that not only meets the business objectives, but surpasses them by explaining how to get the most out of the site once it's up and before the next redesign or enhancement is added. It clearly explains every aspect of the task involved with creating a site from information design to usability engineering. If you could put the top 20 most successful sites along side of each other and take the one most effective characteristic of each site and put it within the confines of a book chapter you would have Ani Phyo's Return on Design. This book defines what it takes to create a good and successful web site. I would recommend this book to any web professional from armatures to seasoned experts.
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